Crisis Management: Communicating and Staying Connected to Staff, Parents, and Students

Communicating and staying connected during a crisis - whether it is a natural disaster or man-made - is critical for 21st century school leaders. Leveraging the power of technology, specifically social media, mobile devices, and Web-based tools, enables all school stakeholders to stay informed before, during, and after an emergency. Other tools enable school staff to communicate with outside agencies during a time of crisis when school is in session. Effective communication not only keeps students and staff safer, but can also help decrease response times, reduce ambiguity, and lessen stress. Join Brad Currie as he discusses various Web-based tools and technologies that can assist schools with becoming more transparent and efficient during crisis.